Sponsored
Dreft Original Stage 1: Newborn Hypoallergenic HE Liquid Laundry Detergent
$24.99 ($0.17/fluid ounce) was $27.49
New lower price save $2.50 (9% reduction)
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About this item
Highlights
- 3-in-1 formula: fights odors, helps remove stains, and gentle on sensitive skin
- Cleans better than the leading free detergent. Tackles milk and spit-up stains.
- Hypoallergenic and gentle, with no added chlorine, dyes, or phosphates
- #1 Pediatrician recommended baby detergent brand
- Bundle with Dreft Active Baby detergent and Dreft scent beads as a baby shower gift
Description
Dreft Newborn baby liquid laundry detergent is specially formulated to be gentle on delicate skin and cleans better than the leading free detergent. With a legacy of over 90 years and the title of the #1 pediatrician recommended baby detergent brand, Dreft has been the trusted choice of countless new parents and baby shower gifters.Wrap your newborn baby in the comfort of snug and cozy fabrics that have been lovingly washed with Dreft's hypoallergenic formula. Dreft is tough on infant stains and odors, like milk and spit-up, yet gentle on sensitive skin. Dreft strikes the perfect balance to ensure your baby's clothes are beautifully clean without the worries. Dreft's dermatologist-tested scent is carefully crafted for sensitive skin with delightful freshness experience, and made with NO added chlorine, dyes, or phosphates.When you choose Dreft Newborn baby liquid detergent, you can have peace of mind knowing that you're selecting a product that not only keeps your baby's clothes feeling incredibly comfortable but also leaves them smelling fresh and pleasant, wash after wash. For an extra boost of baby freshness that lasts up to 6 times longer*, add Dreft laundry scent booster beads to your laundry routine. Dreft laundry scent booster beads infuse each load with a burst of long-lasting fragrance, ensuring that your baby's clothes remain irresistibly fresh.*from wash until wear vs. leading liquid detergent alone.
Scent: Original
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Trichloroethylene-Free, Hypoallergenic, Dye-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Dermatologist Tested
Formulation: High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice
Net weight: 150 fl oz (US)
Number of uses: 114
TCIN: 89734547
UPC: 030772121283
Item Number (DPCI): 003-08-7768
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
made with water, cleaning agents (c10-16 pareth; sodium c10-16 alkylbenzenesulfonate; sodium lauryl sulfate), suds reducer (sodium salts of c12-18 fatty acids), water softener (sodium citrate), cleaning agent (c10-16 alkyldimethylamine oxide), solvents (propylene glycol; alcohol), cleaning aid (polyethyleneimine alkoxylated), fragrances, stabilizer (sodium cumenesulfonate), cleaning aid (tetrasodium glutamate diacetate), stabilizer (calcium formate), enzyme (subtilisin), preservative (benzisothiazolinone), enzymes (amylase enzyme; cellulase enzyme).' '
Allergens & Warnings:
CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL., CAUTION: KEEP OUT OF REACH OF CHILDREN. If swallowed, give a glassful of water. Call a physician. In case of eye contact, flush with water. DO NOT REUSE THIS PACKAGE FOR DISPENSING BEVERAGES OR OTHER LIQUIDS. Ingredients include biodegradable surfactants (anionic and nonionic) and enzymes.Shipping details
Estimated ship dimensions: 6.09 inches length x 9.2 inches width x 11.08 inches height
Estimated ship weight: 10.472 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 3836 reviews
cleans effectively: 4.19 out of 5
quality: 3.89 out of 5
scent: 3.36 out of 5
value: 3.56 out of 5
61% would recommend
430 recommendations
5 out of 5 stars
11 December, 2025Verified purchase
(no review title)
Works well
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
10/10
perfect 👌
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
Baby detergent
Smells good
5 out of 5 stars
14 November, 2025
originally posted on influenster.com
Detergent that does it all!
Absolutely love this for my newborn baby! It doesn’t leave any residue stains on her clothes, and gets all of her blowouts out of her clothes. My baby has eczema, and it is not harsh on her skin at all! 10/10 would recommend this product for any babe!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2025Verified purchase
(no review title)
The bottle has been deformed by the pressure! The box is broken!
1 reply from Dreft team - 2 months ago
We're so incredibly sorry to hear about the condition of your order. For the best assistance, please call Target at 1-800-440-0680.
5 out of 5 stars
4 November, 2025
originally posted on influenster.com
Does the job and smells great
I love this detergent for babies! It cleans so well and has a fresh powdery scent that makes you want to cuddle your baby all day! It has plant based ingredients, so it’s gentle on their sensitive skin. It is a little pricier than other conventional detergents but i think it’s worth it!
5 out of 5 stars
22 October, 2025
originally posted on influenster.com
Safe for newborns and smells so good!
Absolutely love Dreft for my baby’s clothes! I’ve been using Dreft Stage 1: Newborn since the day we brought our little one home, and it’s been amazing. It leaves his clothes smelling so fresh and soft, and I love knowing it’s gentle enough for his sensitive skin. Plus, it’s pediatrician recommended and meets EPA Safer Choice standards — so I feel confident using it for every wash. 🩷 Highly recommend this for any new parent who wants their baby’s laundry to be clean, cozy, and safe! 👶🧺✨
5 out of 5 stars
14 October, 2025
originally posted on influenster.com
It’s hypoallergenic, super gentle !
I recently found out that my son’s allergy was actually caused by our regular laundry detergent. Even though he’s 8 years old, I decided to try this Dreft Newborn detergent — and the allergy problem completely went away! It’s hypoallergenic, super gentle on the skin, and has such a light, pleasant scent. Definitely a great choice for sensitive skin! 💕🧺
5 out of 5 stars
9 October, 2025Verified purchase
Good Product
Works good and gentle enough for newborns.
3 out of 5 stars
29 September, 2025
originally posted on influenster.com
Overpriced and scented
I purchased this the moment we found out we were expecting our baby boy to start washing all of the different baby clothes, cloth, toys, blankets, and towels that we were given. It works great, but for the price is extremely expensive and you can get the same quality and gentle care from less expensive brands. It also has a slight scent to it, which concerns me with a baby sensitive skin. Overall, it’s not a terrible product but not one I would purchase again knowing that there’s other brands with better prices and can be used for the whole family instead of targeting just baby clothes that is just as gentle if not more so.
1 reply from Customer Care team - 3 months ago
Thank you so much for your review. Dreft® has been helping mothers clean baby clothes for over 75 years with a gentle clean, and is the most recommended baby laundry detergent by pediatricians. Be assured that Dreft is safe and is a hypoallergenic baby detergent, specially formulated to be gentle on baby's skin and tough on stains, bringing cuddle time to a whole new level of warm and fuzzy. If there's anything this detergent could do better, of if you'd like to talk about your experience some more, please give us a call at (800) 436-2229.
1 reply from Customer Care team - 3 months ago
Thank you so much for your review. Dreft® has been helping mothers clean baby clothes for over 75 years with a gentle clean, and is the most recommended baby laundry detergent by pediatricians. Be assured that Dreft is safe and is a hypoallergenic baby detergent, specially formulated to be gentle on baby's skin and tough on stains, bringing cuddle time to a whole new level of warm and fuzzy. If there's anything this detergent could do better, of if you'd like to talk about your experience some more, please give us a call at (800) 436-2229.
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2025Verified purchase
Love it
Love it ! I used this with my first and now with a second baby it works even on the toughest stains and it smells amazing.
5 out of 5 stars
16 September, 2025
originally posted on influenster.com
Value and effectiveness
This is detergent is super awesome for newborns and it’s not harsh on their skin or the fabric of their clothing. I brought it for my granddaughter who had her first baby and my first great granddaughter. The price is great and the packaging is safe.
2 out of 5 stars
11 September, 2025Verified purchase
Yikes
I usually love this detergent. But something was maybe off with this batch.. I did a load of my babies clothes and when they came out of the dryer they had stains (grease like stains) not sure. But I’m really sad about it. Luckily I was refunded for it but my babies clothes are ruined.
1 reply from Dreft team - 4 months ago
We're so very sorry to hear about this, Jessica. This can happen if the detergent comes into direct contact with the clothes. We'd love to connect about this and assist you with removing this. Please call us at (800) 436-2229.
5 out of 5 stars
29 July, 2025
originally posted on influenster.com
Perfect for sensitive skin
This detergent gets my babies clothes clean while leaving a good scent. These are small containers and I thought I would go through them fast but my baby is 4 months old and I just finished one bottle. My baby has had no issues with this as far as skin sensitivities. I have even started using it on our bedding. My boyfriend was having a reaction to our detergent especially while in bed he would get itchy. Once I started using this his itching has stopped
5 out of 5 stars
15 July, 2025
originally posted on influenster.com
A gentle detergent for babies soft skin
Its special formula is gentle on newborn kids. Dont have to worry about newborns with sensitive skin. The soft baby scent is mild and not overpowering.
5 out of 5 stars
Thumbs up graphic, would recommend
12 July, 2025Verified purchase
Saves from clothes discoloration & gentle on fabrics
I use this for washing my dresses in cold water. Gets stains out plus doesn’t lose color like harsher detergents. My kids clothes always look brand new. You can use at any water temperature. My kids are grown now & also buy adrede to wash their clothes. I’ve been using this for at least 15 years.
5 out of 5 stars
Thumbs up graphic, would recommend
3 July, 2025Verified purchase
Be more family oriented, and have the decency to make this item affordable for all ..rich or poor. That’s my sincere advise to Target!!
One of the best cleaning for babies..I continue to use it even with my children not being babies anymore..but toddlers. The price should be lower especially since is a necessity for the mam’s and babies!! Be more family oriented, and have the decency to make this item affordable for all ..rich or poor. That’s my sincere advise to Target!!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 June, 2025Verified purchase
Not as I thought
Dislike product not as advertised
1 reply from Dreft team - 6 months ago
We're very sorry to hear this! This is certainly not something that we would expect! We would like to talk more, and understand why you feel this way. When you have a chance, please give us a call so we can help. You can reach us here: (800) 436-2229
5 out of 5 stars
Thumbs up graphic, would recommend
19 June, 2025Verified purchase
Great for sensitive skin
This detergent is perfect for my babies’ sensitive skin! My twins were born premature so choosing a detergent was extra important for their sensitive skin. I had previously decided on dreft already but was extra nervous when I brought my premature babies home from the hospital. Dreft did not bother their sensitive skin at all which brought great relief to this first time mom. The twins later developed eczema so over 2 years later we are still using dreft!
3 out of 5 stars
Thumbs up graphic, would recommend
13 June, 2025Verified purchase
Pleasant smell
I've been using Drift detergent for my baby clothes and really enjoy its pleasant, fresh scent—it leaves my baby laundry smelling clean and fresh. Additionally, it does a great job at cleaning clothes thoroughly, which is a big plus. However, I did notice that after a while, my baby developed a skin rash, which made me concerned about the detergent's suitability for sensitive skin. While I appreciate its cleaning power and fragrance, I would recommend being cautious if you have a baby or someone with sensitive skin. It might be worth trying a hypoallergenic or gentle alternative if you notice any skin sensitivities.
1 reply from Dreft team - 7 months ago
Julie, thank you so much for your review. We're very sorry to hear about your little one, and we hope they're feeling better. Nothing is more important to us than the safety of our users, so we do extensive safety testing to ensure our products are safe to use when used as directed. Because this is a hypoallergenic detergent, specifically formulated to be gentle on baby's skin and tough on stains, bringing cuddle time to a whole new level of warm and fuzzy, we ask that you discontinue using your current bottle. We'd like to make a report to our Safety Team and help you with this. Please call us at (800) 436-2229.