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Data Driven - by Thomas C Redman (Hardcover)

Name: Data Driven - by Thomas C Redman (Hardcover)
Brand: Harvard Business Review Press
SKU: 87563384
Price: 19.69 USD
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Details

Highlights

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management.
Author(s): Thomas C Redman
272 Pages
Business + Money Management, Information Management

Description

Book Synopsis

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.

In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:

- The special properties that make data such a powerful asset

- The hidden costs of flawed, outdated, or otherwise poor-quality data

- How to improve data quality for competitive advantage

- Strategies for exploiting your data to make better business decisions

- The many ways to bring data to market

- Ideas for dealing with political struggles over data and concerns about privacy rights

Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Specifications

Dimensions (Overall): 9.3 Inches (H) x 6.1 Inches (W) x 1.1 Inches (D)

Weight: 1.2 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 272

Genre: Business + Money Management

Sub-Genre: Information Management

Publisher: Harvard Business Review Press

Format: Hardcover

Author: Thomas C Redman

Language: English

Street Date: August 19, 2008

TCIN: 87563384

UPC: 9781422119129

Item Number (DPCI): 247-03-3887

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 1.1 inches length x 6.1 inches width x 9.3 inches height

Estimated ship weight: 1.2 pounds

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