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Curaprox Be You Toothpaste Watermelon, 60ml, Gentle Whitening & Enamel Care
$16.00
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Enzymatic whitening with hydroxyapatite for enamel-safe brightness
- Sweet watermelon flavor with menthol pearls for long-lasting freshness
- Strengthens teeth with fluoride and xylitol
- Plant-based extracts support healthy gums and mucosa
- Provitamin B5 promotes cell regeneration
- RDA ~50: effective yet gentle on enamel
- Free from SLS, triclosan, and microplastics
- Available in 60 ml and 10 ml travel sizes
- Ingredients: Aqua, Glycerin, Hydrated Silica, Sorbitol, Xylitol, Panthenol, Aroma, Sodium Monofluorophosphate, Xanthan Gum, Cocamidopropyl Betaine, Microcrystalline Cellulose, Decyl Glucoside, Maltodextrin, Hydroxyapatite (Nano), Glucose Oxidase, Mannitol, Mica, Sucralose, Citric Acid, Sodium Hydroxide, Zea Mays Starch, Glucose, Echinacea Purpurea Root Extract, Titanium Dioxide, Sodium Chloride, Sodium Metabisulfite, Calcium Carbonate, L-Menthol, Centella Asiatica Extract, Citrus Aurantium Amara Fruit Extract, Potassium Thiocyanate, Polylysine, Cetyl Alcohol, Silica, Potassium Chloride, Tin Oxide, Harpagophytum Procumbens Root Extract, Ci 73360
Description
Curaprox Be You Watermelon Toothpaste delivers a playful twist on oral care with sweet, icy watermelon and powerful menthol pearls. Designed for gentle, natural whitening and whole-mouth wellness, this 60 ml tube is packed with innovative ingredients that brighten your smile and protect your gums. Enzymes and hydroxyapatite support enamel remineralization, while fluoride, xylitol, and plant extracts tackle bacteria and inflammation. With a refreshing pop of flavor and a candy-shop vibe, Be You Watermelon adds fun and confidence to every brushing routine. No SLS, triclosan, or microplastics—just pure Swiss-made care for your teeth and gums.
Suggested Age: 12 Years and Up
Product Form: Paste
Primary Active Ingredient: Fluoride
Net weight: .53 ounces
Package Quantity: 1
TCIN: 1003844005
UPC: 7612412429497
Origin: imported
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Shipping details
Estimated ship dimensions: 7 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.21875 pounds
item ships from third party seller: Curaprox
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 78 reviews
effectiveness: 4.86 out of 5
quality: 4.86 out of 5
value: 4.8 out of 5
98% would recommend
66 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2026Verified purchase
(no review title)
This toothpaste exceeded my expectations. It cleans really well, leaves my breath fresh for hours, and doesn’t cause any sensitivity. I also appreciate that it isn’t overly foamy or strong. My teeth feel healthier and smoother since switching. Would absolutely repurchase.
5 out of 5 stars
9 January, 2026Verified purchase
(no review title)
Has been helping me with my teeth and it smells really good and definitely helps for sensitive teeth.
4 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2026Verified purchase
Trying new toothpaste
I have this flavor and the peach-apricot flavor, I like this flavor better! This toothpaste makes my teeth feel so clean after every brush.
5 out of 5 stars
Thumbs up graphic, would recommend
8 January, 2026Verified purchase
(no review title)
I love the fact that the toothpaste has a fresh finish and the flavor of it is really good as well, I love watermelon flavor anything so by far this was my favorite. I used this on and off for a week and it was great.
4 out of 5 stars
7 January, 2026Verified purchase
(no review title)
I loved this one more than the peach one, it taste alittle better and did alittle better for the teeth
5 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2026Verified purchase
Good product
Really impressed with this toothpaste. It cleans well, and doesn’t have that harsh aftertaste. My teeth feel clean and comfortable after every use.
4 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2026Verified purchase
BeYou Watermelon Toothpaste
Just received my BeYou Teeth Whitening by Curaprox in Watermelon tonight, and first impressions are already so good 🍉✨. The scent alone is fresh, juicy, and inviting—nothing medicinal or overpowering. It immediately feels playful yet elevated, like a little self-care ritual waiting to happen. I love that this toothpaste is vegan and thoughtfully formulated, which is something I truly look for in my wellness and beauty products. The branding feels clean and modern, and the watermelon flavor adds a fun, unexpected twist that makes it stand out. I’m especially excited to continue using it and see the long-term brightening results. The only thing that would make this even more aligned with my personal routine is the option for a fluoride-free version—that would be a dream addition. Overall, this already feels like a refreshing upgrade to my oral care routine, and I’m looking forward to sharing more once I’ve had time to fully experience it 💫
5 out of 5 stars
7 January, 2026Verified purchase
(no review title)
Such a fun, refreshing flavor. It’s mild, not too sweet, and doesn’t irritate my gums. My teeth feel smooth and clean after brushing. Perfect if you don’t like strong mint toothpaste.
5 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2026Verified purchase
(no review title)
I was very skeptical about flavored tooth paste as an adult; however, this toothpaste kept my teeth feeling extremely clean and breath fresh throughout the day. It is on the pricier side but I would definitely purchase again.
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
The flavor is not over welling at all. It feels very light weight and not chalky like normal toothpaste if that makes sense. It cleans very well also! I’m definitely switching to this brand!
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
This toothpaste really smells like watermelon I would want to eat it lol but it works really good and leaves my teeth very clean!
5 out of 5 stars
6 January, 2026Verified purchase
(no review title)
Taste good
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
This is my favorite toothpaste!! It has a nice taste while brushing your teeth, after you’re done it’s minty but not too overpowering. My teeth always feel cleanest when done using this toothpaste, plus it whitens!! I definitely recommend this toothpaste, it’s the best out there!
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
Great product! The flavor was a hit with my 2 and 4 year old!
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
This one's my favorite! The watermelon flavor makes brushing feel less like a chore and more like a treat, but still leaves my mouth feeling super fresh. That hot pink packaging though - it's so vibrant it practically demands attention from across the bathroom. Perfect for those rushed mornings when you need that visual nudge to actually take care of yourself. Been noticing my teeth look brighter too!
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
Really like this toothpaste! The watermelon flavor is light and refreshing, not artificial or overpowering. It feels gentle on my enamel and gums, leaves my mouth clean, and helps keep my teeth looking brighter without causing sensitivity. Would buy again.
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
OMG !! I’m in love with this toothpaste!! Every use feels like I got my teeth cleaned at the dentist. Let’s not forget the watermelon flavor absolutely top tier. As a dental professional I highly suggest this toothpaste you won’t regret it.
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
(no review title)
Love the taste and it actually whitens your teeth after couple uses
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Buy it!
I have the peach one and the watermelon has got to be my fave! The smell is strong and smell straight fruity watermelon, I love how clean and fresh my teeth felt. I even noticed on the first try my teeth looked brighter which I was excited about, im always on the hunt for toothpaste that whiten my teeth and that actually work!
5 out of 5 stars
5 January, 2026Verified purchase
(no review title)
Good toothpaste and the watermelon is perfect not too strong nor weak