New ArrivalsHealth & WellnessValentine’s DayClothing, Shoes & AccessoriesHomeKitchen & DiningGroceryHousehold EssentialsFurnitureOutdoor Living & GardenBabyToysVideo GamesElectronicsMovies, Music & BooksBeautyPersonal CareGift IdeasParty SuppliesCharacter ShopSports & OutdoorsBackpacks & LuggageSchool & Office SuppliesPetsUlta Beauty at TargetTarget OpticalGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes - 2 of 4Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes - 3 of 4Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes - 4 of 4
Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes - 1 of 4

Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes

$49.95 reg $59.95
Sale save $10.00 (17% off)
colorgray
  • black
  • obsidian black
  • lilac
  • blue
  • brown
  • gray
  • pink
  • rose gold
  • purple
  • silver

In Stock

Sold & shipped by Cubitt
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • STUNNING 1.84' AMOLED CUZTOMIZABLE DISPLAY: Elevate your visual experience with our Cubitt VIVA featuring a 1.84'' AMOLED display boasting 240_296 RES and a smooth 60 FPS refresh rate. Features a fresh UI design with our new always-on display technology. Explore our variety of dials styles to choose your favorite including customization. Enjoy vibrant visuals intuitive controls and a wealth of multi-faceted data for a deeper understanding of yourself.
  • 24/7 HEALTH MONITORING: Our Smartwatch is your health companion equipped with advanced sensors to provide real-time heart rate tracking automatic sleep analysis including awake light deep and REM sleep stages following with blood oxygen HRV and Stress Monitor. Make informed decisions about your well-being and tailor your lifestyle for better sleep and healthier days.
  • FITNESS TRACKING: Achieve your fitness goals with confidence using our Activity Tracking data. Monitor heart rate calories burned steps distance speed and exercise routes during your workouts in more than 60 sport modes including swimming (Waterproof 3 ATM) outdoor/indoor running and cycling tennis HIIT Functional Stengh Training Padel
  • CONNECTIVITY ON THE GO: Experience the convenience of your smartphone on your wrist. Make and receive calls engage in conversations stay updated with receiving messages app notifications alarms and reminders in your smartwatch. The seamless integration works effortlessly with both iOS and Android devices ensuring you can effortlessly stay connected in control and informed no matter where you are.
  • BATTERY & ADITIONAL FUNCTIONS: Long battery of 300 mAh which charges fully in 90 minuted with typical use life of 10 Days. Other aditional important features are: weather forecast breathing training sedentary alerts womens cycle control music control drink water reminder camera remote find my phone timers world clock and others. The smartwatch is waterproof 3 ATM you can swmin and take it anywhere. Comes with out special dual-tone silicone strap combines comfort and aesthetics.

Description

Cubitt VIVA Smartwatch / Fitness Tracker with 1.84" Touch AMOLED Screen Bluetooth Calling 60+ Sports Blood Oxygen Heart Rate Stress and Sleep Monitor Waterproof Step Counter
Features: Gray (band)
Weight: .4 pounds
Water Resistance: Water-Resistant
Product Model: No Applicable Model
Electronics Features: Touchscreen Display, Rechargeable, Always-On Display, Text Notifications, Alarm Notifications, App Notifications, Call Notifications, Customizable Watch Faces, Receives Calls, Receives Texts, Smartphone Compatible
Connection Type: USB-C
Material: Watch Band: Silicone
Wireless Technology: Bluetooth
Activities tracked: Climbing, Cycling, Elliptical Training, Football, Hiking, Pilates, Running, Strength Training, Swimming, Tennis, Walking, Weights, Yoga
Includes: Charging Cable
Metrics Measured: Blood Pressure, Calories Burned, Daily Distance, Heart Rate, Ovulation, Sleep Duration, Stress Level, Total Steps
Maximum Battery Charge Life: 240 hours
Screen Size: 1.85 inches
Material: Aluminum
Battery: 1 Non-Universal Lithium Ion, Required, Installed
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1006792741
UPC: 850071934410
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5 inches length x 2 inches width x 10 inches height
Estimated ship weight: 0.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
item ships from third party seller: Cubitt

Return details

This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
See all questions (27)

Guests also viewed

Discover more options

Related Categories

4.5 out of 5 stars with 145 reviews
quality: 2.85 out of 5
value: 3.56 out of 5
46% would recommend
15 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2026

looking forward to it!

I can't wait till it comes!
Abygail
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2026Verified purchase

deal

easy to use. Great deal for the price!
Mitchell
Did you find this review helpful?
5 out of 5 stars
16 October, 2025
originally posted on cubittofficial.com

Cubitt the best for the price.

Better than my Fitbit watch. Tells me about sleep, tells me about swimming tells me about my heart rate and many other features.
Fred S.
2 guests found this review helpful. Did you?
3 out of 5 stars
15 October, 2025
originally posted on cubittofficial.com

Tracks exercise information as stated,

Tracks exercise information as stated, but challenging when doing exercise classes. Can not add hydration tracking on device, does not hold charge as long as advertised. This model might not be best choice for me.
Karen G.
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
14 June, 2025Verified purchase

Not worth the money.

At first I liked it. You could check your steps, distance and your heart rate. I loved it showed your oxygen level too. But after 6 months it wouldn't charge and never worked again. Then you have to deal with a third party to try to get it fixed. Pay for the shipping of it. I just took the loss of what I paid for it. Would never purchase this product again.
Mac
quality: 1 out of 5
value: 1 out of 5
9 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
28 April, 2025

Don't waste your money

At first watch seems great, lots of features, easy to use. However you can NOT get picture text messages or at least view them on the watch. Plus 3 months after owning it the battery is barely staying charged for 1 day. Half way through the day I'm at 40%.Always on display is OFF, brightness is low etc, all the things they tell to to limit. Have not changed any settings or features on my watch Extremely frustrating and waste of money. Buy another brand and do your research.
Awesome
quality: 1 out of 5
value: 1 out of 5
11 guests found this review helpful. Did you?
5 out of 5 stars
11 March, 2025
originally posted on cubittofficial.com

Great product!!

I’ve been using the Cubitt Viva for my workouts, and it’s been amazing! It tracks my sleep, heart rate, calories, and steps with great accuracy. The design is sleek, and the battery life is solid. Highly recommend it for anyone looking for a reliable fitness smartwatch!
Andres
3 guests found this review helpful. Did you?
5 out of 5 stars
11 March, 2025
originally posted on cubittofficial.com

Great product!!

I' have been using the Cubitt Viva for my workouts, and it'has been amazing! It tracks my sleep, heart rate, calories, and steps with great accuracy. The design is sleek, and the battery life is solid. Highly recommend it for anyone looking for a reliable fitness smartwatch!
Andres
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
4 March, 2025Verified purchase

Awful purchase

If I could give it zero stars I would. I see why they don’t allow returns on this item. It doesn’t work. Save your money
Rachel
quality: 1 out of 5
value: 1 out of 5
9 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
27 January, 2025Verified purchase

Doesn't work in cold weather

I loved this watch in the summer and fall, but I’m so frustrated now because it malfunctions in cold weather. Whenever the weather is below 45 degrees, the watch face freezes and my workouts stop and then are deleted.
Epaddon
quality: 1 out of 5
value: 2 out of 5
7 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2025Verified purchase

Will not charge

What little bit of charge it arrived with was gone in a few hours and the charger was either broken or the watch wouldn’t charge. Returning immediately
LaurieB
quality: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2025Verified purchase

Short life

It worked great for 7 days, then nothing. Wouldn't turn on even though it was on the charger all night. I know you get what your pay for, but expected more than a week.
shell501
quality: 1 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
10 October, 2024
originally posted on cubittofficial.com

Health at Your Fingertips

Easily monitor your heart rate, blood oxygen levels, and stress, empowering you to take charge of your well-being.
Rayden F.
Did you find this review helpful?
5 out of 5 stars
10 October, 2024
originally posted on cubittofficial.com

Health at Your Fingertips

Easily monitor your heart rate, blood oxygen levels, and stress, empowering you to take charge of your well-being.
Rayden F.
Did you find this review helpful?
5 out of 5 stars
6 October, 2024
originally posted on cubittofficial.com

Seamless Connectivity

Stay connected effortlessly with Bluetooth calling and smartphone notifications, ensuring you never miss an important call or message.
Lexie M.
Did you find this review helpful?
5 out of 5 stars
6 October, 2024
originally posted on cubittofficial.com

Seamless Connectivity

Stay connected effortlessly with Bluetooth calling and smartphone notifications, ensuring you never miss an important call or message.
Lexie M.
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
7 August, 2024Verified purchase

Doesn't hold a charge for more than 3-4 days

While I like the overall features and functionality of the watch, I am returning it. I have had the device for less than two weeks and I am already going to need to charge it for the third time. I reached out to support and their response was that the length of time between charges varies due to the amount of features used. Since I am using very few of the features, that doesn’t seem to be a good answer. I’m not using it for calls or texts or anything other than the basic features. I don’t even turn it on to track all of my workouts specifically. It’s too bad because the features and design are quite nice for the price. I just don’t want something that I am going to need to charge every 3 to 4 days.
L
value: 3 out of 5
quality: 2 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs up graphic, would recommend
27 June, 2024

Need help

I’m not sure if you have to carry your phone with this watch if anybody out there knows if you have to carry your phone with this watch or you can leave your phone at home and carry this watch without your phone I’d appreciate it
Gross
quality: 4 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
9 June, 2024
originally posted on cubittofficial.com

I loved it

I am delighted with this watch it was what I wanted
Mery
Did you find this review helpful?
5 out of 5 stars
9 June, 2024
originally posted on cubittofficial.com

Very nice watch!

Very nice watch! Design is really beautiful, good functionality and great value/quality. Matches the description on cubitt. Quick delivery too. Would definitely buy it again. Recommend to charge using the laptop port. Thank you!
Araceli
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy