Sponsored
COLOR WOW Anti-Frizz Dream Coat - 1.7 fl oz
$12.00 ($7.06/fluid ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Groundbreaking humidity-blocking technology
- Glassy-smooth frizz-resistant style
- Ultra-light formula, alcohol-free, heat protection
- Lasts up to 3-4 shampoos
Description
Dream Coat uses a ground-breaking, heat-activated polymer technology that is feather-light. It will not weigh hair down or leave it greasy.
When activated by the heat of your blow dryer along with light tension from a brush, Dream Coat forms an invisible, hydrophobic matrix that does two things:
1) Compresses each strand into a sleek, silky, supple shape
2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture.
When activated by the heat of your blow dryer along with light tension from a brush, Dream Coat forms an invisible, hydrophobic matrix that does two things:
1) Compresses each strand into a sleek, silky, supple shape
2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture.
Hair Type: All Hair Types
Trial/Mini/Travel Size: Yes
Product Form: Spray
Beauty Purpose: Shine Enhancing, Hair Styling
Net weight: 1.7 fl oz (US)
TCIN: 94710990
UPC: 5060150182273
Item Number (DPCI): 063-00-9942
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua, dipropylene glycol, polysilicone-29, silicone quaternium-18, glycerin, trideceth-6, chamomilla recutita (matricaria) flower extract, calendula officinalis flower extract, potassium sorbate, phenoxyethanol, trideceth-12, sodium benzoate, chlorphenesin, potassium benzoate, disodium edta, citric acid. 703-2.
Shipping details
Estimated ship dimensions: 4.29 inches length x 1.89 inches width x 1.1 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the main purpose of this product?
submitted by AI Shopping Assistant - 3 months ago
A: The product is designed to enhance shine and style while providing frizz resistance.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What is the texture of the product when applied?
submitted by AI Shopping Assistant - 3 months ago
A: The formula is ultra-light and does not weigh hair down or leave it greasy.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: How does the product work to block humidity?
submitted by AI Shopping Assistant - 3 months ago
A: It uses heat-activated polymer technology to create a hydrophobic matrix that repels moisture.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this product suitable for all hair types?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, it is formulated to work effectively on all hair types.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: How long does the effect of the product last?
submitted by AI Shopping Assistant - 3 months ago
A: The effects typically last for up to 3-4 shampoos before needing reapplication.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this ok to use for Keratin and color treated hair
submitted by Jas - 3 months ago
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Guests are saying
This product has garnered positive feedback for its ability to transform frizzy hair into smooth, healthy-looking locks. Guests appreciate its effectiveness in controlling frizz, enhancing shine, and providing a salon-like finish. Many have noted that it works well even in humid conditions, making it a must-have for maintaining beautiful hair. The ease of use and long-lasting results have made it a favorite among those seeking reliable hair care solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2877 reviews
effectiveness: 4.2 out of 5
quality: 4.2 out of 5
value: 3.67 out of 5
71% would recommend
7 recommendations
5 out of 5 stars
31 December, 2025
originally posted on Colorwow
WOW dream coat has been a game changer for me!
With so many products on the market it’s difficult to choose one that you are confident to purchase. After trying the dream coat I have already put a new order in to try further products. Product is true to its description and has given me confidence to try out further products.
5 out of 5 stars
31 December, 2025
originally posted on Colorwow
Hair styling must have!
This product is a game changer for anyone looking to tame unruly hair, and have your style stay put for days!Think ‘water off a ducks back’ and that’s what your hair will be like when faced with changing weather. I’ve been using this on my wavy hair for years, and it locks my straight blowdry in place.
5 out of 5 stars
23 December, 2025
originally posted on Colorwow
Excellent product
I have been using this product for the past 15 months really good results even in humidity
5 out of 5 stars
20 December, 2025
originally posted on Colorwow
heat protectant
good combined oil an heat protectant trusted good on flat iron
2 out of 5 stars
18 December, 2025
Meh product...
Didn’t do much of anything…I was so excited to try it, but nope. My other hair products work better honestly.
5 out of 5 stars
15 December, 2025
originally posted on Colorwow
Dream coat spray
This eliminates your hair going frizzy in damp weather. It really is brilliant !
5 out of 5 stars
12 December, 2025
originally posted on Colorwow
Salon products
Makes my hair look like I’ve just come out of the hairdresser’s every time I use it. Leaves my hair shiny and super smooth, doesn’t frizz in damp weather... definitely a must have hair product!!!
5 out of 5 stars
8 December, 2025
originally posted on Colorwow
Brilliant!
I love this product. I spray liberally on damp hair, comb and dry . Its the softest (without looking limp) my hair is. I can't stop touching it
5 out of 5 stars
2 December, 2025
originally posted on Colorwow
Unbelievable
Ok so I was skeptical I’m not going to lie but I’d seen loads of reviews on various social media platforms and thought I’d give it a go.....WOW, honestly this stuff is incredible. I always have to straighten my hair after blow drying to get it sit nice and look shiny but this stuff has left my hair so soft, shiny and looking like I’ve just come out the salon. Worth every penny!
2 out of 5 stars
28 November, 2025
originally posted on Colorwow
Only worked first time
First time I used it was fantastic. My hair was silky soft, nice defined waves/ bounce and no frizz . lasted 5 days.Next two times it lasted about 1 HR then hair went lank and frizzy and ends were really dry. Lost all it's natural bounce.Not sure what I did wrong, going to have a few washes and blow dries without it and try again
5 out of 5 stars
24 November, 2025
originally posted on Colorwow
wow
This product is brilliant leaves my hair feeling soft and conditioned I love it xxx
1 out of 5 stars
Thumbs down graphic, would not recommend
24 November, 2025Verified purchase
DOESNT work.
Didn't do anything. At all no matter how much or little. Totally trash. Don't get it
5 out of 5 stars
21 November, 2025
originally posted on Colorwow
Lush
Love my luscious locks after using the dream coat spray for the first time
1 out of 5 stars
11 November, 2025Verified purchase
Didnt realize how small it was, should have paid more attention !
Too small for $12.00 this seems more like a travel size should be $6.00
3 out of 5 stars
4 November, 2025
originally posted on Colorwow
Didn’t work as expected ):
I’m from central Scotland and tested the extra strength version. This is a before and after of a 50 minute walk in 90% humidity. I will note it DID work slightly as my curls would usually be a lot more defined/poofy without the product but it didn’t stay straight and frizz free as advertised and I’m really disappointed by the results. It left my hair feeling dry and brittle too :c
5 out of 5 stars
Thumbs up graphic, would recommend
30 October, 2025Verified purchase
Goodbye Frizz
I've been using Wow styling products for my frizzy hair for about 6 months and love them! I get lots of shine with the Dream Coat.
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
(no review title)
this works like a dream on my curly frizzy hair. I use this before flowering and it makes a huge difference.
4 out of 5 stars
27 October, 2025Verified purchase
Works best with my hair type
Works better on my fine hair than other brand. Still have some frizz but not as bad as when I used other brands and I have tried so many.
5 out of 5 stars
Thumbs up graphic, would recommend
11 October, 2025Verified purchase
AMAZING
Put everything else back, this is the one. I moved to the East coast and my hair is NOT used to the humidity. I have had issues for a year and a half. I find this and after two uses, all my problems are gone. I worked in on and off rain for three hours and my hair was still curled. This will literally be in my hair for the rest of my life.
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025Verified purchase
literally WOW
hair is noticeably smoother with less flyaways after first use.