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BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant
$17.99
Colorblack
In Stock
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At a glance
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About this item
Highlights
- Cover roots and thinning patches in seconds
- Water-resistant formula lasts up to 24 hours
- Comes with a dual-ended brush for precise application
- Infused with squalane for a natural, seamless finish
- Dermatologist tested and safe for all hair types
- Easy to wash out with shampoo, non-staining
Description
BOLDIFY Root Touch Up Powder is designed for quick, effective coverage of roots, thinning patches, and grays. It includes a dual-ended brush for precise application and is infused with squalane to provide a natural, seamless finish. Dermatologist-tested and gentle on the scalp, this water-resistant formula lasts up to 24 hours, ensuring your hair looks full and refreshed all day. Perfect for all hair types and colors, the powder washes out easily with shampoo, making it an ideal solution for both women and men. No staining or mess – just flawless, easy touch-ups whenever you need them.
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Sulfate-Free, Paraben-Free
Product Form: Powder
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 5 Seconds
Features: Temporary Permanence, Reusable, Leave In
TCIN: 93071138
UPC: 860012480937
Item Number (DPCI): 063-01-9745
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
mica, talc, dimethicone, magnesium stearate, silica, vinyl dimethicone/methicone silsesquioxane crosspolymer, squalane, ethylhexylglycerin, triethoxycaprylylsilane, phenoxyethanol, benzotriazolyl dodecyl p-cresol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. may contain: ci 77499 (iron oxide), ci 77492 (iron oxide), ci 77491 (iron oxide), ci 77266 (d&c black no. 2).' '
Allergens & Warnings:
WARNING: For external use only. If irritation or rash appears, discontinue use. Avoid contact with eyes. Avoid inhalation.Shipping details
Estimated ship dimensions: 2.3 inches length x 2.3 inches width x 5 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: If it is water resistant how do you wash the product off?
submitted by Bea - 7 months ago
A: It states that it washes off with shampoo
submitted byTeri - 6 months ago
Q: Can this be used on a beard?
submitted by Face - 29 days ago
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4.2 out of 5 stars with 810 reviews
effectiveness: 2.89 out of 5
quality: 2.89 out of 5
value: 2.78 out of 5
53% would recommend
13 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
(no review title)
I love this product because it’s a great deal & covers my hair so amazing.
5 out of 5 stars
29 December, 2025
originally posted on BOLDIFY
Dark blonde hairline powder
[This review was collected as part of a promotion.] Works better than anything I’ve tried and it stays in place for days. I use on hairline between dye jobs. Great product.
5 out of 5 stars
29 December, 2025
originally posted on BOLDIFY
Love this product!
[This review was collected as part of a promotion.] I love it because it covers well, the only thing I would change Is the applicator, it's hard to handle too SMALL.
1 out of 5 stars
27 December, 2025
originally posted on BOLDIFY
Color off
[This review was collected as part of a promotion.] I have dark blonde hair so I ordered dark blonde, it is way too light. This product is unusable for me. Waste of my hard earned money.
5 out of 5 stars
26 December, 2025
originally posted on BOLDIFY
Love it
[This review was collected as part of a promotion.] Really helps cover my super white scalp and covers greys.
5 out of 5 stars
25 December, 2025
originally posted on BOLDIFY
I love this!
[This review was collected as part of a promotion.] I have a lot of thinning areas , especially when I pull my hair up and back , and this powder covers it effortlessly
5 out of 5 stars
23 December, 2025
originally posted on BOLDIFY
Root touch up, did a great job covering my sparse hair on top.
[This review was collected as part of a promotion.] My hair is thinning and I wanted to try something to mask it, it did really well but I think I need some hair fibers, I am really thin as my husband calls it, the door panel, but this stuff is not messy at all and did a great job covering my wide part.
5 out of 5 stars
22 December, 2025
originally posted on BOLDIFY
Hides the scalp
[This review was collected as part of a promotion.] So far I am satisfied with how Boldify works. My hair is turning white and my scalp shows through. I have begun using Boldify on the top areas of my head and feel more confident because I don't see my scalp .
5 out of 5 stars
16 December, 2025
originally posted on BOLDIFY
Believable
[This review was collected as part of a promotion.] I'm over 65 and have been losing my hair for awhile. I got it in the grey. This product is wonderful and has restored my confidence instead of always being self-conscious about my hair.
1 out of 5 stars
14 December, 2025
originally posted on BOLDIFY
Wrong color
[This review was collected as part of a promotion.] The white does not help cover the pink scalp areas. Its too light. Should hsve ordered a different shade.
1 out of 5 stars
11 December, 2025
originally posted on BOLDIFY
Doesn't match
[This review was collected as part of a promotion.] I ordered the light blonde for my hair. I have light blonde, gray and white natural hair color(s). The light blonde looked like I had applied face powder.
5 out of 5 stars
9 December, 2025
originally posted on BOLDIFY
5 star
[This review was collected as part of a promotion.] Best product of this kind I have evr use. Color matched perfect and Iam graying. I will definately be ordering other products! Thanks and Merry Christmas!
1 out of 5 stars
8 December, 2025
originally posted on BOLDIFY
Gray hairline powder
[This review was collected as part of a promotion.] The gray is too dark. I needed a light gray. Can't use this.
5 out of 5 stars
2 December, 2025
originally posted on BOLDIFY
I liked it, but it's expensive considering its size.
I liked it, but it's expensive considering its size.
3 out of 5 stars
1 December, 2025
Works but transfers easily.
This is a great product and actually does cover grays so not sure what’s happening with some of the reviews. I did not like the fact that I had transfers over everything however.
4 out of 5 stars
29 November, 2025
originally posted on BOLDIFY
hairline powder
[This review was collected as part of a promotion.] The hairline powder works Great . I use it to cover my pink scalp due to thinning hair. I do wish that the applicator had some way to get a better grip on it while trying to apply the product.
5 out of 5 stars
28 November, 2025
originally posted on BOLDIFY
Just as described
[This review was collected as part of a promotion.] I am pleasantly surprised. This product actually works as described. It covers very well without having to put a ton in my hair. Very easy to apply and I haven't had any issues so far with transferring. I will recommend this to friends🧡
5 out of 5 stars
26 November, 2025Verified purchase
(no review title)
Work good
1 out of 5 stars
24 November, 2025
originally posted on BOLDIFY
Blond coversge
[This review was collected as part of a promotion.] I like the way it goes on and the container but I think I got the wrong color it’s not covering my grey roots
5 out of 5 stars
23 November, 2025
originally posted on BOLDIFY
Hairline powder review
The hair line powder the first time I use was really incredible. In just first use you will notice that your gray hair really covers , I use this even in my eyebrow that matches my hair.color.Now that my problem is solved, i don't need to color my hair, only the gray ones