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Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 2 of 4Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 3 of 4Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 4 of 4
Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 1 of 4

Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 30lbs

$67.99 ($0.14/ounce)

Size30

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • REAL CHICKEN FIRST: Blue Buffalo's premium dog food features high quality deboned chicken as the primary ingredient; brown rice, cranberries and vegetables for a balanced diet; and high quality protein that promotes strong muscles
  • HIGH QUALITY NATURAL FOOD: BLUE's natural dry dog food is made with premium ingredients and contains no chicken or poultry by-products, corn, wheat or soy
  • THE PERFECT BALANCE OF FLAVOR AND NUTRITION: Formulated with essential proteins and carbs for energy needs and Omega-3 & 6 fatty acids to promote healthy skin and coat
  • CONTAINS IMMUNITY-BOOSTING LIFESOURCE BITS: LifeSource Bits contain a precise blend of antioxidants, vitamins and minerals to support immune system health, life stage needs and a healthy oxidative balance
  • Contains: One (1) 30-lb bag of BLUE Life Protection Formula Natural Chicken and Brown Rice Flavor
  • ENHANCED IMAGERY: We have enhanced our digital product packaging to highlight our products’ ingredients and essential benefits; while the physical packaging will differ slightly, all information is accurate

Description

Formulated for the health and well-being of adult dogs, BLUE Life Protection Formula Chicken and Brown Rice dry dog food is made with the finest natural ingredients enhanced with vitamins, minerals, and other nutrients. It’s a high-quality, balanced recipe you can both feel great about. Designed to help your dog thrive, this formula starts with real chicken and contains no chicken (or poultry) by-product meals, no corn, wheat, or soy, and no artificial flavors or preservatives. Like all BLUE dry foods, BLUE Life Protection Formula includes exclusive, antioxidant-rich LifeSource Bits to support a healthy immune system in your adult dog.  Give your dog the balanced nutrition of BLUE Life Protection Formula today. BLUE Life Protection Formula is brought to you by Blue Buffalo, the leader in natural pet food. Blue Buffalo makes premium-quality pet foods featuring real meat, fruit, and vegetables. Love them like family. Feed them like family.
Pet Caution Statement: No warning applicable
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Bone Health, Skin and Coat Health, Joint Health, Immune System Health
Features: Meat as the First Ingredient, Soy-Free, Wheat Free, No Artificial Flavors, Colors or Preservatives, Added Rice, No Artificial Flavors, All Natural, No Artificial Colors, Natural
Form: Kibble
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes
Pet food type: Dry
Net weight: 30 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 76400776
UPC: 859610000111
Item Number (DPCI): 083-06-3567
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

deboned chicken, chicken meal, brown rice, barley, oatmeal, pea starch, flaxseed (source of omega 3 & 6 fatty acids), chicken fat (preserved with mixed tocopherols), natural flavor, dried tomato pomace, peas, pea protein, salt, potassium chloride, direct dehydrated alfalfa pellets, dried chicory root, potatoes, pea fiber, alfalfa nutrient concentrate, calcium carbonate, choline chloride, dl-methionine, preserved with mixed tocopherols, dicalcium phosphate, sweet potatoes, carrots, garlic, zinc amino acid chelate, zinc sulfate, vegetable juice for color, ferrous sulfate, vitamin e supplement, iron amino acid chelate, blueberries, cranberries, barley grass, parsley, turmeric, dried kelp, yucca schidigera extract, niacin (vitamin b3), glucosamine hydrochloride, calcium pantothenate (vitamin b5), copper sulfate, biotin (vitamin b7), l-ascorbyl-2-polyphosphate (source of vitamin c), l-lysine, l-carnitine, vitamin a supplement, copper amino acid chelate, manganese sulfate, taurine, manganese amino acid chelate, thiamine mononitrate (vitamin b1), riboflavin (vitamin b2), vitamin d3 supplement, vitamin b12 supplement pyridoxine hydrochloride (vitamin b6), calcium iodate, dried yeast dried enterococcus faecium fermentation product, dried lactobacillus acidophilus fermentation product, dried aspergillus niger fermentation extract, dried trichoderma longibrachiatum fermentation extract, dried bacillus subtilis fermentation extract, folic acid (vitamin b9), sodium selenite, oil of rosemary.

Shipping details

Estimated ship dimensions: 22.75 inches length x 19.5 inches width x 6 inches height
Estimated ship weight: 32 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

Blue Life Protection Formula Chicken and Brown Rice is a highly regarded dog food that many guests have found beneficial for their pets. It is praised for its quality ingredients, which contribute to improved health, energy, and overall well-being. Many dogs enjoy the taste, making it a favorite among various breeds. However, some guests have noted concerns about packaging and specific ingredient preferences. Overall, it is a solid choice for pet owners seeking nutritious options for their dogs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1804 reviews
    dog likes it: 4.62 out of 5
    easy to digest: 4.61 out of 5
    nutrition: 4.62 out of 5
    quality: 4.63 out of 5
    value: 4.25 out of 5
    92% would recommend
    274 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 January, 2026Verified purchase

    Good!

    My dogs love it!
    None
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    3 January, 2026
    originally posted on bluebuffalo.com
    Image

    More crumb dust than kibble

    Brand new 15lb bag is more crumbs and dust than kibble. I’m afraid my dog will inhale more crumb dust than eat her food. Totally disappointed and it’s a huge loss.
    1 reply from Blue Buffalo Care Team team - 13 days ago
    We're so sorry to hear about your experience with our Life Protection Formula Chicken & Brown Rice Adult Dog recipe. We understand this is frustrating, and we sincerely apologize for any inconvenience or disappointment it caused. We treat every pet like family, and we want to make things right. To help us understand what happened and find a solution, please contact us directly at https://bluebuffalo.com/about/contact/. We're committed to resolving this and ensuring your pet receives the best possible care.
    Jerzey
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 January, 2026Verified purchase

    Blue Buffalo

    We continue to purchase blue buffalo because of great reviews and our dog likes it.
    Art
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    1 January, 2026Verified purchase

    (no review title)

    I purchased that was not good and resulted in my dog becoming sick. After using the product, my dog experienced illness, which required concern and monitoring. This is unacceptable, as pet products should be safe and not cause harm.
    1 reply from Blue Buffalo Expert team - 17 days ago
    All diet changes require a transition, usually over 3 weeks. Sudden diet changes can result in GI issues. If you pet required vet attention, please reach out to us here: https://bit.ly/ContactBLUE
    Cecilia
    dog likes it: 1 out of 5
    easy to digest: 1 out of 5
    nutrition: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025Verified purchase

    (no review title)

    Great price and our fog loves it!
    Jennifer
    Did you find this review helpful?
    5 out of 5 stars
    27 December, 2025Verified purchase

    (no review title)

    Great value and quality for my pup
    Jpop
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 December, 2025Verified purchase

    Only the best for our dog

    We have a golden doodle and our dog loves this food. I enjoy feeding him. Something that I know is good for him. We had tried other food in the past and he did not like it. He is sick and I like that they offer a life protect protection blend
    MamaLA
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    20 December, 2025Verified purchase

    (no review title)

    Taking to long in processing order
    1 reply from Blue Buffalo Expert team - 28 days ago
    We are sorry to hear of the delay in processing your order. We recommend contacting the retailer directly for order related concerns.
    flor
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2025Verified purchase

    (no review title)

    Healthy and tasty for your pet. Your pet will thank you
    Nedysha
    Did you find this review helpful?
    5 out of 5 stars
    8 December, 2025
    originally posted on bluebuffalo.com
    Image

    It's better nutrition

    Both of my Chihuahua's love thia food we changed from Purina One.
    Chi mama
    Did you find this review helpful?
    4 out of 5 stars
    2 December, 2025Verified purchase

    (no review title)

    This item was received timely which was appreciated
    kathleen
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 November, 2025Verified purchase

    (no review title)

    My pup loves this and he is a picky eater
    Valerie
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 November, 2025Verified purchase

    Blue Buffalo is NOT the same

    Used to be very good dog food... then General Mills bought the company & it has been downhill in quality & uphill in cost. Originally Blue had no chicken meal at all; it now is the 2nd ingredient. Disgusting to charge a premium price yet provide ingredients found in dog food costing half what they're now charging. This 24 pound bag was $52 just a few months ago. Now it's $60, which means my dog food cost/month increased by nearly $100. My last purchase & I'm switching my dogs to Canidae. Blue Buffalo is NOT the same company & neither is their dog food.
    1 reply from Blue Buffalo Expert team - 2 months ago
    We’re truly sorry to hear you feel the quality and value of our products have changed. We appreciate you taking the time to let us know your thoughts. We understand how important both nutrition and affordability are when choosing food for your pets. At BLUE, we’re committed to offering high-quality products while keeping them as affordable as possible to be accessible to everyone. We’ll be sure to share your comments with our team as we continue working to improve. We treat every pet like family, and we want to make things right. When you have a moment, please don’t hesitate to reach out to our Customer Care Team to discuss your experience further. We’re committed to resolving this and ensuring your pet receives the best possible care.
    Former Blue believer
    dog likes it: 1 out of 5
    easy to digest: 1 out of 5
    nutrition: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 November, 2025Verified purchase

    (no review title)

    Great dog food
    Bill c
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 November, 2025Verified purchase

    (no review title)

    My dog was sick from this and refused to eat it
    1 reply from Blue Buffalo Expert team - 3 months ago
    We're truly sorry to hear about your dog's reaction to our Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food. We treat every pet like family, and we want to make things right. To help us understand what happened and find a solution, please contact us directly at https://bluebuffalo.com/about/contact/. We're committed to resolving this and ensuring your pet receives the best possible care.
    Justine
    dog likes it: 1 out of 5
    easy to digest: 1 out of 5
    nutrition: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 October, 2025

    Beats Amazon price

    Easy order with lower price than Amazon!
    Clean hands
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 October, 2025
    originally posted on bluebuffalo.com
    Image

    A Very Special Food for some Very Special Dogs!

    We have been feeding all of our Labrador Retrievers as well as puppies we have raised for Guiding Eyes for the Blind, and we have never been disappointed with the quality of Blue Buffalo Dog Food!
    Lenny Lù
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 October, 2025
    originally posted on bluebuffalo.com
    Image

    blue life protection

    noticed an immediate change in my dog's coat following just one feeding
    crash
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 September, 2025Verified purchase

    Blue buffalo

    My senior pup loves this!
    Perezfam
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 September, 2025Verified purchase

    sadie

    she loves it, tried others
    Linda
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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