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Betty Crocker Soft Baked Cookie Mix
$2.99 ($0.17/ounce)
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About this item
Highlights
- SOFT BAKED COOKIE MIX: Betty Crocker makes baking a batch of soft red velvet cookies for the family quick and convenient (Do not eat raw cookie dough)
- EASY TO MAKE: Just stir the cookie mix with butter or margarine, water, and eggs; Roll the cookie dough into balls, add to a cookie sheet, and bake about 15 to 17 minutes; An irresistible treat any time of the day or night
- YUMMY POSSIBILITIES: Prepare cookies as is or top every baked cookie with Betty Crocker Rich and Creamy Frosting and crumbled cookie pieces
- ANYTIME TREAT: Serve your finished cookies as snacks, a kids party food, or an after dinner dessert; A tasty addition to a baked goods gift basket, college care package, and more
- CONTAINS: One 17.1 oz pouch of Betty Crocker Soft Baked Red Velvet Cookie Mix; About 24 servings per pouch
Description
Fill your kitchen with the scent of deliciously soft home-baked cookies in minutes! Betty Crocker Soft Baked Red Velvet Cookie Mix makes it easy to whip up a batch of cookies, any time. Just follow the steps on the package to combine the cookie mix with butter or margarine, water, and eggs, then bake about 15 to 17 minutes. For a sweet twist, top finished cookies with Betty Crocker Rich and Creamy Frosting and crumbled cookie pieces once they've cooled. Whether you're looking for a dessert table treat, a snack after lunch, or a tasty addition to a baked goods gift basket, soft baked red velvet cookies make every moment special. For more than a century, Betty Crocker has been a popular creator of easy, delicious recipes. Today, the Betty Crocker kitchen is still providing tasty dessert mixes, frosting, and convenient meal options and side dishes.
Serving Size: 2 tbsp mix
Serving Per Container: About 24
Amount 2 tbsp mix (20g) of Per:
Calories: 80
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 1grm4%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 125mg5%
Total Carbohydrate 16grm6%
Dietary Fiber 0grm0%
Total Sugars 9grm0%
Added Sugars 9grm18%
Protein 1grm0%
Calcium 40mg4%
Iron 0.8mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 120
% Daily Value*
Total Fat 6grm7%
Saturated Fat 3.5grm17%
Cholesterol 25mg9%
Sodium 160mg7%
Protein 1grm0%
Calcium 50mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
enriched flour bleached (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), sugar, white confectionery chips (sugar, vegetable oil [palm kernel and/or palm], nonfat milk, soy lecithin, natural flavor), cocoa processed with alkali, palm oil, leavening (baking soda, sodium aluminum phosphate, monocalcium phosphate), modified corn starch, salt, dicalcium phosphate, propylene glycol mono and diesters, mono and diglycerides, red 40, xanthan gum, cellulose gum, sodium stearoyl lactylate, artificial flavor, nonfat milk.
Allergens & Warnings:
Contains wheat, milk and soy ingredients.Dietary Needs: 0 Grams Trans Fat
Features: No Artificial Sweeteners, No High Fructose Corn Syrup, No Hydrogenated Oil
State of Readiness: Mix
Package Quantity: 1
Net weight: 484.79 Grams
Style: Red Velvet Cookie
TCIN: 94579746
UPC: 016000228146
Item Number (DPCI): 261-04-0139
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 1.63 inches length x 6 inches width x 8.44 inches height
Estimated ship weight: 17.1 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
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4.5 out of 5 stars with 1062 reviews
easy to prepare: 4.4 out of 5
quality: 4.07 out of 5
taste: 4.2 out of 5
value: 4.28 out of 5
72% would recommend
43 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase
amazing and a new favorite kind of cookie
amazing, my favorite flavor was pumpkin spice!
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
amazing!!!! must try
Soft, moist, flavorful...good with or without frosting! they can be a little sticky while rolling into a ball to put on the cookie sheet, but these are a hit in our house. Gives cake cookie vibes. o also tried the red velvet and again just amazing!
4 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2026Verified purchase
(no review title)
Easy to make and great flavor only take 8 min to bake
4 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025Verified purchase
Good cookie mix.
Easy to mix and make. Nice flavor. My grandkids liked making these.
5 out of 5 stars
29 December, 2025Verified purchase
(no review title)
I wish these were not just seasonal
4 out of 5 stars
Thumbs up graphic, would recommend
27 December, 2025Verified purchase
(no review title)
Pretty good for cookies in a bag. A couple things though. Cookies taste like they have a little bit of mint in them. Double-checked what I bought and it does say chocolate. The other thing I noticed is the instructions on my bag call for eggs and butter, and the instructions on the photo here call for eggs, butter and water. I didn’t think the dough was too sticky so I’m wondering if it has anything to do with water. I don’t bake too much so I’m not sure.
3 out of 5 stars
19 December, 2025
Good cookie but the dough is sooo sticky.
Cons: Dough was so sticky. Even after refrigeration, it did not help. I added some flour and while it was still sticky I managed to get it to form enough to make the cookies. It was frustrating and I had very low expectation for the end result. Pros: They ended up baking great. I covered 1/2 of the batch in powdered sugar as suggested. Was happy with how they all turned out. Pro or con (depends on the person.). This is not an extremely sweet cookie. It’s sweet enough in my opinion but I’d say it’s more subtle. Kind of relieved to eat a treat that isn’t sickening. Overall this was a good cookie but making them was a pain. The only thing I can think is maybe my butter was too softened and it messed it up. I’d be willing to try again to see if it was a my error but based on the reviews, I’m not the only one who had the same issue. Giving a very generous 3 rating even though I feel like it’s more of a 2 based on the dough.
4 out of 5 stars
18 December, 2025
originally posted on influenster.com

Soft and tasty cookies
[This review was collected as part of a promotion.] I like to bake cookies for my kids and this time i tried this soft baked cookies . The instructions are clear and i just followed them and these turned out good. These are soft and of great taste. My whole family really enjoyed these cookies. Will definitely make them again.
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025Verified purchase
(no review title)
nice, soft cookie, lots of flavor; great to have on hand in case you need a last minute baked good to take somewhere . . .
5 out of 5 stars
Thumbs up graphic, would recommend
4 December, 2025Verified purchase
delicious
delicious and soft, we made them pretty big and they cooked all the way through
1 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2025Verified purchase
Needs improvement
Chocolate flavor is bitter and is not sweet. More chocolate chips like milk chocolate need to be added to the cookie mix. The powdered sugar did not even help to improve the flavor. This mix was utterly disappointing. Fair warning if you have bad acid reflex stay away from this cookie flavor mix.
5 out of 5 stars
Thumbs up graphic, would recommend
21 November, 2025
(no review title)
super good with frosting!
5 out of 5 stars
Thumbs up graphic, would recommend
21 November, 2025Verified purchase
(no review title)
Soft, Delicious and Addictive !
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
Mmmm Honey Approved
My honey pronounced these Mmmm worthy and said he hoped these were not going out of the house as gifts. He was delighted to hear they were all his to munch on. Made them small and bite sized so he could have the fun of lots in the cookie cannister. Takes a lot of butter, so if that's not your thing you might want to pass. Definitely a fall treat.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025
really good!
soo good! very easy to make. kinda sticky dough but just put flour on your hands and you can ball it easily.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
(no review title)
usually make my own cookies but this was cheap and made baking with a toddler fun and less stressful. Maybe not the best ingredients but they tasted festive and good (I did add chocolate chips and walnuts)
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2025Verified purchase
Bakery style cookies baked at home!
Easy prep, fast bake & excellent result. Perfect with cream cheese frosting. Definitely recommend!
1 out of 5 stars
25 July, 2025
originally posted on influenster.com

Not The Best
[This review was collected as part of a promotion.] I Was Really Excited To Try Out These Cookies, But After I Made Them I Was Rather Disappointed In Them. They Truly Didn’t Taste Like Anything. The Texture Was More Of A Cake Consistency Than A Cookie. The Cake Batter Was Also Very Sticky And I Had To Leave It In The Fridge Over Night. Personally, I Wouldn’t Buy These Again.
1 reply from Betty Crocker team - 6 months ago
Thank you for reaching out and sharing your review with us. We’re so sorry to hear about the issues you had with our Soft Baked Red Velvet . This is definitely not what we’d expect, and we would like to learn more about your experience. We have sent you an email to collect more information, so please check your inbox and junk/filtered folders. We hope to hear from you soon.
4 out of 5 stars
17 June, 2025
originally posted on influenster.com

Great texture
[This review was collected as part of a promotion.] Very good with taste and easy to make. Very soft feeling when you eat. Very moist and fluffy. I made it with my 5 year old and feel like he could easily do it with supervision
5 out of 5 stars
11 June, 2025
originally posted on influenster.com

Store in air tight container
[This review was collected as part of a promotion.] I would for sure buy these again. I baked them time least time stated and was kinda worried they weren't done but they were and they turned out great, wish there were more of the white chocolate chips tough. Definitely add the frosting cream cheese not whipped room temperature. @influenster #complimentary @bettycrocker #bettycrocker