Sponsored
Benefit Cosmetics Goof Proof Eyebrow Pencil - 0.01oz - Ulta Beauty
$28.00
Color04 Medium
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Retractable, non-sharpen tip
- 12-hour* waterproof** color
- 95% said it was easy to fill & shape brows***
- 94% said it gives beautiful brows on the first try***
- *Instrumental test on 20 panelists
- **Instrumental test on 22 panelists
- ***Consumer panel survey of 109 women after 1 week
Description
WHY WE LOVE IT:
Available in 12 shades to flatter every hair color, anyone can be an expert with this super easy brow-filling and shaping eyebrow pencil!
Benefit's Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil features a custom goof-proof tip that instantly shapes, defines & fills in brows. The soft, glide-on color creates naturally full, beautiful brows and the spoolie-brush effortlessly blends the 12-hour* waterproof** color.
Beauty tip:
To lock in the brow pencil's soft color for 24, budge-proof hours, apply the 24-HR Brow Setter Shaping & Setting Gel on top.
How to use:
Use the wide part of the custom tear-drop tip to shape & fill brows using a couple of strokes from the start to your arch to build color. Use the pointed edge of the tip to define the outer end of your brows. Blend with Spoolie-brush for full & natural-looking brows
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Available in 12 shades to flatter every hair color, anyone can be an expert with this super easy brow-filling and shaping eyebrow pencil!
Benefit's Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil features a custom goof-proof tip that instantly shapes, defines & fills in brows. The soft, glide-on color creates naturally full, beautiful brows and the spoolie-brush effortlessly blends the 12-hour* waterproof** color.
Beauty tip:
To lock in the brow pencil's soft color for 24, budge-proof hours, apply the 24-HR Brow Setter Shaping & Setting Gel on top.
How to use:
Use the wide part of the custom tear-drop tip to shape & fill brows using a couple of strokes from the start to your arch to build color. Use the pointed edge of the tip to define the outer end of your brows. Blend with Spoolie-brush for full & natural-looking brows
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: 18 Years and Up
Color Palette: Medium Tones
Product Form: Pomade
Beauty Purpose: Filling
Net weight: .01 Ounces
TCIN: 88827446
UPC: 602004071262
Item Number (DPCI): 342-02-8497
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
synthetic fluorphlogopite, stearic acid, hydrogenated castor oil, synthetic japan wax, ethylhexyl palmitate, cera alba (beeswax), sorbitan sesquiisostearate, aluminum hydroxide, tocopherol. [+/-: ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), ci 77288 (chromium oxide greens), ci 77289 (chromium hydroxide green), ci 77491, ci 77492, ci 77499 (iron oxides), ci 77510 (ferric ferrocyanide, ferric ammonium ferrocyanide), ci 77742 (manganese violet), ci 77891 (titanium dioxide)].' '
Shipping details
Estimated ship dimensions: 5.79 inches length x 0.79 inches width x 0.75 inches height
Estimated ship weight: 0.033 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Bestseller
$11.00
$5 Target GiftCard with 4 select beauty products
4.7 out of 5 stars with 16818 ratings
$9.80 - $9.99
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 5992 ratings
Guests also viewed
Discover more options
Related Categories
Guests are saying
This eyebrow pencil is highly praised for its smooth application, natural finish, and long-lasting wear. Many guests appreciate its ability to fill in sparse brows effectively, making it a go-to choice for those seeking a reliable brow product. The angled tip and color options are also highlighted as key features, enhancing its usability. However, some guests have noted issues with the pencil breaking easily and a decrease in product longevity with newer versions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 5075 reviews
80% would recommend
5 recommendations
5 out of 5 stars
30 December, 2025
originally posted on http://www.ulta.com
I use this to match my hair
I love this. It's the 3rd time I've purchased it My eyebrows are a very pale reddish blonde. I gently sweep the product using the small edge then turn to the wider edge as my brow shape changes. I then use the spoolie on the end to blend.
5 out of 5 stars
26 December, 2025
originally posted on http://www.ulta.com
I always buy this
Easiest brow pencil like the name says "goof proof"
3 out of 5 stars
10 December, 2025
originally posted on http://www.ulta.com
Adequate filler
I bought this shade, 3, thinking it would be a dark Ashe blonde, but it has more red tone than I like for my hair color.
4 out of 5 stars
9 December, 2025
originally posted on http://www.ulta.com
Love this bran
Great product but I do like the pencil product better. This one is a little thick.
1 out of 5 stars
6 December, 2025
originally posted on http://www.ulta.com
Pencil falls out
I have been using the Goof Proof pencil for years. The last two pencils I bought at Ulta the pencil part falls out. What happened or is the pencil old and dried out?
5 out of 5 stars
6 December, 2025
originally posted on http://www.ulta.com
yes
love how it defines my eyebrows
1 out of 5 stars
5 December, 2025
originally posted on http://www.ulta.com
Not if I don't have to
This item is very pricey for the amount of product it contains. I would have to buy this pencil every month. It's just not worth it.
5 out of 5 stars
3 December, 2025
originally posted on http://www.ulta.com
absolutely the best!
I will not even try another brand. Just love it. Lasts all day!
5 out of 5 stars
25 November, 2025
originally posted on http://www.ulta.com
I Absolutely Recommend!
It seems the older I get the thinner my eyebrows get. I've tried multiple products and this is the only one that I've found that has the most natural look. I highly recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
- Hair color: Black
- Skin type: Combination
- Skin tone: Medium
- Eye color: Blue
- Skin concern: Dullness, Uneven skin tone, Puffiness, Cellulite, Aging
Favorite Brow Pencil
[This review was collected as part of a promotion.] The angled pencil makes for easy application. Color does smear and stays on all day.
5 out of 5 stars
15 November, 2025
originally posted on http://www.ulta.com
The best eyebrow pencil for me!
I have lost most of the hairs on my eyebrows, this eyebrow pencil is the best one for me. Stays on all day, looks natural and easy to apply. Highly recommend!
5 out of 5 stars
14 November, 2025
originally posted on http://www.ulta.com
I will use no other brow pencil
Hands down the best, easiest and longest lasting eyebrow product. Love it!!
5 out of 5 stars
6 November, 2025
originally posted on http://www.ulta.com
I use this and refill when I need to.
The Benefit company make really nice products! I love the brow and eyeliner pencils. Also Bang mascara is the best!
5 out of 5 stars
4 November, 2025
originally posted on http://www.ulta.com
I've bought atleast 20 of these pencils
It goes on so smooth just prep brows with a little oil rub it in and you can effortlessly draw and correct with this eyebrow pencil comes out flawless every time
5 out of 5 stars
31 October, 2025
originally posted on http://www.ulta.com
10/10
I bought this product for my mother & she absolutely loves it! She says it's easy to use & gives her just the look she'd been wanting
5 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Hair color: Auburn
- Eye color: Brown
Brow raising value with Target Circle discounts!
Have used for years. Fine pencil allows for feathering in brow line for a natural look. Various color options.
5 out of 5 stars
19 October, 2025
originally posted on http://www.ulta.com
I like this eyebrows pencil
Hard to find Gray color elsewhere
3 out of 5 stars
19 October, 2025
originally posted on http://www.ulta.com
Disappointed
I normally love this brand and I was excited to try this one as well however, this one fell a little short for me. It doesn't have enough pigment, it's doesn't last all day. I also did not like that. I did not have the ability to make the defined lines as I have with others I would call this more of a shading type of product.
5 out of 5 stars
25 September, 2025
originally posted on http://www.ulta.com
My most favorite eye brow pencil ever!
Glides on effortlessly...stays on all day and comes in a ton of different shades to match your skin tone and hair color. LOVE LOVE LOVE it!
5 out of 5 stars
22 September, 2025
originally posted on http://www.ulta.com
Yes
The color is perfect I love this product