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Beautyblender Original Sponge - Ulta Beauty
$20.00
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Large, rounded surface area ensures a quick application while the contoured tip offers precision.
- Non-toxic, water-soluble dyes. Beautyblender may shed dye for the first couple of washes-similar to a pair of blue jeans. When you squeeze the water out, the excess dye is removed. Dye does not transfer to the skin.
- 9x Allure Best of Beauty award winner
- Made in the USA
Description
A top-selling makeup sponge, the super-soft, exclusive, latex-free foam quickly blends makeup for an easy application and flawless, skin-like finish. The unique shape and exclusive material available only with Beautyblender® ensures impeccable, streak-free application with minimum product waste. Use it with foundations, powders, and any other complexion product. When wet, it doubles in size, becomes mega soft and mimics pores to create a natural airbrushed application easily. Plus, it absorbs water, not makeup, so your fave formulas land on your skin, not in your sponge.
Number of Pieces: 1
Recommended Use: Multipurpose
Beauty Purpose: Blending
Material: Foam
Care & Cleaning: Air Dry
TCIN: 82572646
UPC: 815985023346
Item Number (DPCI): 342-02-9261
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.72 inches length x 1.65 inches width x 1.52 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The beauty blender is a highly regarded makeup sponge that many guests find essential for achieving a flawless finish. Its soft texture and ability to blend foundation seamlessly make it a favorite among users. While some guests have experienced issues with durability and dye transfer, the overall consensus is that it provides excellent application and is easy to clean. Many guests appreciate its effectiveness with various makeup products, making it a staple in their beauty routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1345 reviews
53% would recommend
15 recommendations
3 out of 5 stars
30 November, 2025
originally posted on http://www.ulta.com
If it isn't broke don't try to fix it
Well you ruined the best makeup blender on the market. What did you do ? And the color seeps pink when washing. Why…… just why?
5 out of 5 stars
16 November, 2025
originally posted on http://www.ulta.com
A wonder in a sponge
Earlier this fall, I purchased the Original Beautyblender Make-up Sponge. It comes in a cute case. And it's perfect to use for blending moisturizer and cleanser with primer, foundation and concealer, blush, highlighter and bronzer on your face. It hasn't lost its shape per use, and it's perfect and its your make-up blending needs. (Sorry a bit blurry.)
2 out of 5 stars
15 November, 2025
originally posted on beautyblender.com
Waste of money.
What is the big deal? My salon recommended this product but I don't think it's worth it nor do I understand the need for a sponge to apply makeup.
5 out of 5 stars
2 November, 2025
originally posted on http://www.ulta.com
Under Eye Game Changer.
I purchased these as an add-on, so I could get free postage. They ended-up being one of my favorite eye make up tools. I moisten them and use them to apply my concealer and my translucent blurring/setting powder. I kept the tray they came in, because it stores them perfectly in my makeup drawer. They are small and easy to clean.
1 out of 5 stars
20 October, 2025
originally posted on http://www.ulta.com
sick of the dye
its fine the sponges are dyed but I cant get past the bright pink dye streaming into my sink. it genuinely grosses me out and I cant even think of using it to apply anything to my face. for this high price point especially, I would expect higher quality dye to be used. I know its possible to have a dyed makeup sponge not leak dye when washed, because the brand I use now is dyed orange. the orange dye never leaks out, not even on the first wash.
5 out of 5 stars
15 October, 2025
originally posted on beautyblender.com
highest quality
It's so high quality and really easy to clean. Very happy with the way it blends
5 out of 5 stars
3 October, 2025
originally posted on http://www.ulta.com
LOVE LOVE LOVE this little beauty blender
This is by far the best blender I have purchased.
3 out of 5 stars
Thumbs down graphic, would not recommend
10 September, 2025Verified purchase
Not the Quality I was expecting
Product was received without a top. Might be returning.
1 out of 5 stars
26 August, 2025
originally posted on beautyblender.com
So small.
It is so small for the price. I was shocked how small it is. Looking at the advertisement it was Alot bigger. Very disappointed.
5 out of 5 stars
29 July, 2025
originally posted on http://www.ulta.com
Beauty blender
I really like it I've always bought the name brand which cost a lot more and I love the Ulta brand just as well it does a great job I really like it. Thank you Ultra
1 out of 5 stars
18 June, 2025
originally posted on beautyblender.com
Don’t go there !
Unethical company and a product that falls apart and perishes quickly. Not worth the cost!
5 out of 5 stars
6 June, 2025
originally posted on http://www.ulta.com
The best makeup sponge
For me, other makeup sponges don't match the effectiveness of this sponge. I think it's the material and simplicity of design. I have flaky skin. This applies foundation without pilling or streaking .
5 out of 5 stars
25 April, 2025
originally posted on http://www.ulta.com
Nothings beats this
I've used so many dupes and finally let myself purchase the real thing. Nothing beats it! 10/10 recommend investing. It'll save you money in the long run because it lasts longer!
1 out of 5 stars
20 April, 2025
originally posted on http://www.ulta.com
Did it shrink?
Bought a new beauty blender to replace my old one and its about half the size. And it bleeds so much pink. Will not repurchase.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2025
TINY
I was under the impression the beauty blender would be a LOT bigger. It’s really small and ridiculous for $20.
5 out of 5 stars
16 January, 2025
originally posted on beautyblender.com
Great coverage
Love my beauty blender. It pairs perfectly with the skin tint. I usually spray it with setting spray to dampen before applying. It gives a nice and even finish.
2 out of 5 stars
13 January, 2025
originally posted on http://www.ulta.com
Pink Dye Bleeds!!
I don't understand why this sponge is so popular. It's very porous and wastes makup. The first time I washed it, pink dye from the sponge bled into the sink. There are plenty of less expensive beauty sponges that perform much better. This one is not worth the money.
5 out of 5 stars
14 December, 2024
originally posted on http://www.ulta.com
Always paying this magic sponge!!!
It's the best ever😇😇😇😇
5 out of 5 stars
12 December, 2024
originally posted on http://www.ulta.com
Yes,.,,lov it
I friend recommend this ulta pink blender.,.,.,and i love it
5 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2024Verified purchase
- Skin concern: Sensitivity, Dullness
- Skin tone: Light
- Skin type: Dry
A hit every time
Always a great product. This is like my 5th one, great when damp and combined with a water-based foundation.