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Aveda Be Curly Advanced Curl Enhancer Cream 6.7 oz - 2 of 4Aveda Be Curly Advanced Curl Enhancer Cream 6.7 oz - 3 of 4Aveda Be Curly Advanced Curl Enhancer Cream 6.7 oz - 4 of 4
Aveda Be Curly Advanced Curl Enhancer Cream 6.7 oz - 1 of 4

Aveda Be Curly Advanced Curl Enhancer Cream 6.7 oz

$36.00

In Stock

Sold & shipped by Beacon Beauty Center
Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • Amplifies the natural shape and bounce of your curls for a more polished, well-defined look.
  • Smooths the hair cuticle to combat humidity and unruly strands, keeping your curls sleek and refined all day long.
  • Infuses curls with moisture to maintain softness, shine, and elasticity without the heavy residue.
  • Delivers hold and structure while allowing your curls to move naturally, ensuring a beautiful, effortless finish.

Description

Unleash the beauty of your natural curls with Aveda Be Curly Advanced Curl Enhancer Cream—a must-have for enhancing curl definition and taming frizz while delivering essential hydration. Expertly crafted for curly and wavy hair, this lightweight cream transforms your texture, leaving your locks perfectly sculpted and touchably soft.
Hair Type: Curly
Product Form: Cream
Beauty Purpose: Curl Enhancing
Net weight: 6.7 fl oz (us)
TCIN: 1005266943
UPC: 018084053843
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water\aqua\eau, cetearyl alcohol, cetyl alcohol, caprylic/capric triglyceride, glycerin, hydrolyzed vegetable protein, hydrolyzed pea protein, garcinia indica (kokum) seed butter, glycine soja (soybean) oil, behentrimonium chloride, polyquaternium-11, caprylyl glycol, citric acid, hydroxypropyl starch phosphate, fragrance (parfum),*linalool, limonene, geraniol, citronellol, amyl cinnamal, tocopherol, phenoxyethanol, potassium sorbate, sodium benzoate *aveda's own pure-fume aroma with lemon, bergamot, orange and other pure flower and plant essences/parfum' '

Shipping details

Estimated ship dimensions: 10 inches length x 6 inches width x 7 inches height
Estimated ship weight: 0.5 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beacon Beauty Center

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Related Categories

2.1 out of 5 stars with 56 reviews
100% would recommend
1 recommendations
5 out of 5 stars
28 November, 2025Verified purchase

(no review title)

Good product
Diana
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5 out of 5 stars
Thumbs up graphic, would recommend
3 October, 2025Verified purchase

Curly Hair Product

This product is amazing for my very curly with tendency to frizz hair. When I use it with a diffuser it makes my hair look a lot thicker.
Cheryl
2 guests found this review helpful. Did you?
2 out of 5 stars
22 May, 2025
originally posted on Aveda UK
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The old formula was soooooo much better

I do not like this new formula. I have used be curly curl enhancer for ten years plus. It has been brilliant for my curls and loved jt. This new formula however is so different. Dont know what you have done but now on the lookout for something else. This is not dor mw anymore. Disappointing.
MJ
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2 out of 5 stars
11 May, 2025
originally posted on Aveda UK
Image

Please bring back old formula

I've used curl enhancer for years but am looking around for an alternative product since Aveda changed the formula. Old curl enhancer used to emulsify with a little water and sit in hair softly giving a naturally controlled curly look. This new formula is runny but dries in the hair leaving a stiff hard surface that doesn't feel or look natural - more like a gel or stiff hairspray look. Please bring back the old formula.
Catherine
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1 out of 5 stars
9 May, 2025
originally posted on Aveda UK
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Please bring back the old formular

I have used the full range of be curly products for many years, but since the introduction of 'advanced' I have stopped using them altogether! I am so disappointed. I am trying other products by Aveda but nothing is as good for my hair as the old formular be curly. I think after many years of exclusively using Aveda products I will have to try something else.
MC
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1 out of 5 stars
8 May, 2025
originally posted on Aveda UK
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PLS bring back original BE CURLY curl enhancer

So devastated after using original for over 20 yrs this new formula leaves my hair flat fluffy & no curl definition. The formula is similar to many products on the market that just don't work. It's just too creamy .. the original was slippy if that makes sense .. please just bring back that product in the original range.
LISA G
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5 out of 5 stars
26 April, 2025
originally posted on Aveda UK
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I have fallen in love with this improved product

I have been a buying aveda products for about 5 years and used the old curl enhancer cream. It would go through a tube within 2 months for me and My daughter long curly hair. It did the trick. But this new product is so much better. It coats the hair perfectly and no need to overuse the product. If used correctly on wash day and the day after I have enjoyed my curls for up to 7 days. It is better used along side the gel and crunching is essential to take away that straggly look. I have read the reviews and seen it is a mixed bag. But with frizz prone curls I appericate the thickness and weight of the curl enhancer cream. It smells lovely and even my dead ends curl beautifully with this product. It is expensive and I do feel there is a curly hair tax to enjoy our natural hair. I would love to see a kids version of the product or children's range . In addition due to the cry out for the old product why couldn't aveda have 2 versions of the product and bring back the old formulation of the curl cream.
CurlySultan
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1 out of 5 stars
26 March, 2025
originally posted on Aveda UK
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Bring back old formula please

I've used "be curly" enhancer cream for years but the new formula is very disappointing. It makes my hair so greasy. I am having to look for alternatives
Caroline0910
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1 out of 5 stars
23 March, 2025
originally posted on Aveda UK
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NOT AS GOOD AS THE OLD ONE

MY CURLS ARE NOT AS GREAT AS THEY USED TO. PLEASE RESCUE THE OLD FORMULA.
ROSI
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1 out of 5 stars
20 March, 2025
originally posted on Aveda UK
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Please bring back the orginals

I loved the original curl enhancer - this new one is nothing like it and just makes my hair feel heavy and greasy/ dirty - is there any likelihood of the original coming back ?
Liv33
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1 out of 5 stars
1 March, 2025
originally posted on Aveda UK
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Not the same as the old formula- really disappointing

The new formula does not create the same curls as the old one. I have a small tube of the old one and have done comparisonsÖ. Consistently poor results. If you can not return to the old formula, Can you tell me what is removed so I can look for that in other products? Unfortunately would no longer recommendÖ.
Jo
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1 out of 5 stars
25 February, 2025
originally posted on Aveda UK
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Please tell us ...

... why you replaced this product with the original formula. There are clearly a lot of unhappy people. Is it something to do with the wheat protein that was in the last product and shrank as it dried, enhancing the curls? I notice that this product does not contain that. Your very loyal Be Curly customers would be very grateful if you could let us know why!
Lou R
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5 out of 5 stars
23 January, 2025
originally posted on Aveda UK
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I just don't understand the bad reviews

Adds much more volume and gives great curls, compared to the original formula. I use it with retexturing gel/ confixor liquid gel and dry with diffuser, it does take bit longer but the end result is good!
jH878
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5 out of 5 stars
10 January, 2025
originally posted on Aveda UK
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Even better than the original trio

I have been using Aveda be curly for decades, I have naturally curly fine red hair which curls into ringlets and loves moisture. The Aveda be curly range is the only trio (shampoo, conditioner and curl enhancer cream) that gives me great curls without a sticky crunch, which pastes my curls to my head. The advanced range is even better, the shampoo is so moisturising and the conditioner is lovely. With the curl enhancer cream, I can air dry or diffuse and my curls hold for 3 days. Love it !!
Curlypip
Did you find this review helpful?
1 out of 5 stars
5 January, 2025
originally posted on Aveda UK
Image

Advanced curl enhancer formula not as good as the original

I have used the original curl enhancer for years and loved everything about it - I'm not a complainer at all but really miss it especially the smell - this new one is nothing like it and just makes my hair feel dirty - is there any likelihood of the original coming back ?
Jenny
Did you find this review helpful?
1 out of 5 stars
5 January, 2025
originally posted on Aveda UK
Image

Where is the original product gone ?

I have used the original curl enhancer for years and loved everything about it - I'm not a complainer at all but really miss it especially the smell - this new one is nothing like it and just makes my hair feel dirty - is there any likelihood of the original coming back ?
Jenny
Did you find this review helpful?
1 out of 5 stars
29 December, 2024
originally posted on Aveda UK
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Where has the old one gone

This new product is not the same at all I will not buy it again Please bring back the original why change perfection
Caroline
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1 out of 5 stars
28 December, 2024
originally posted on Aveda UK
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Devastated

I have used the original curl prep and enhancer for about 14 years and have been so happy with it. People stopped me on the street to ask what I used on my curls and I happily recommended Aveda curl products but not anymore. The new formula for the curl enhancer is absolutely diabolical. Please take note of these dreadful reviews, listen to the consumer and bring back the original product. We'll all be waiting with open wallets.
BB
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1 out of 5 stars
26 December, 2024
originally posted on Aveda UK
Image

So poor compared with the original

Like many other reviewers I have used this product for decades and it was brilliant. I bought the new version not realising it is completely, shockingly, different. It weighs my hair down, is heavy & sticky and, as if that weren't enough, does nothing to stop the frizz or encourage curls like the old one used to. It's so terrible I almost called for a refund. I would give it zero stars if I could. I won't be buying again unless Aveda decide to reinstate the original formula (please, please consider this Aveda!)
LJ568
Did you find this review helpful?
1 out of 5 stars
17 December, 2024
originally posted on Aveda UK
Image

Please bring back the original

The old version of Be Curly Curl Enhancer worked brilliantly, defined curls and felt weightless. The new product makes hair feel sticky and weighed down. Rather than enhances curls, it weighs the hair down and takes the springiness out of the curl. I don't know why Aveda changed such a fantastic original product. Please bring back the old formula.
AliB
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