It has a smooth, creamy appearance that glides on evenly and dries down to a natural matte finish. The packaging is sleek and minimal—a small glass jar that feels sturdy and professional. It has little to no noticeable odor, which is great for sensitive users. Once set, it’s extremely long-lasting, staying put all day without fading or smudging, even in humidity. Despite its strong hold, removal is easy with an oil-based cleanser or makeup remover, making it high-performing without being hard to take off.

I love the ABH brow wiz and her other brow pencils so much but they run out SO quickly that it’s almost impossible to justify the price. The pomade however, actually lasts forever! Sure it does dry out often but someone gave me a hack for that to add a drop of baby oil when it gets too dry and ever since then it’s been all good! I got a shade too dark unfortunately, (soft brown) when I’m usually Taupe but I’m still able to make it work just fine. Really great product and the way to go if you also love the brow wiz but find that it lasts you about a week or two with use…

This pomade has a super creamy, buildable texture that makes shaping and filling brows effortless. The Dark Brown shade is well-balanced—not too red or ashy—so it looks very natural on dark brows. It dries down to a soft matte finish and stays put all day without smudging or fading, even in humidity. A tiny amount gives intense payoff, so the jar lasts forever. Perfect for sharp, defined brows or a softer, feathered look depending on application.

Anastasia Beverly Hills DIPBROW Pomade is perfect for creating defined, long-lasting brows. The formula is smooth and creamy, making it easy to apply and build intensity without smudging. It dries down to a natural matte finish and stays in place all day. A little goes a long way, and the shade range makes it easy to find a flattering match.

Soooo good. A little goes a long way but it also dries quick. I also use this as an eyeliner and it’s easy to smoke out on the lash line. Super good and stays on all day

Amazing brow product !!! The pomade is super pigmented, long-lasting, and a little goes a long way. I m still using it after YEARS ! Perfect for precise, defined brows that stay put all !

I love ABH pomade. I’ve been using it for the past 8 years and I still purchase this product. It goes on so easy it looks amazing! A little bit goes a long way. I definitely recommend

I love this pomade but you definitely got to know what you’re doing or you’ll have blotchy bold brows. Do not use a heavy hand with this product. But if done right you brows will last all day!!

said it was going to be black and was not

I have been using this for a while now and I love it! I don’t think I will ever find another product like this. I love that it’s buildable and I love the packaging.

Definitely one of my favorite brow products, Anastasia Beverly Hills brow products honestly can’t be beat. It blends and builds well. it’s light weight and doesn’t clump up on your eyebrows like some do, overall just a very versatile product.

I have very thin, sparse, light-colored brows, and this product works perfectly for me. It gives my eyebrows rich, defined color and stays on the skin all day without fading or slipping. If your brows are also sparse but you want them to look bolder and more expressive, this is an ideal product. It’s easy to use, long-lasting, and truly transforms the look of your brows.

Been using this product for almost 10 years. Easy to apply and it stays throughout the day.

Love it leaves.my eyebrows clean and smooth looks like natural

I love how it gives brows that look full and sculpted but still natural — it’s super pigmented, so with just a light hand I can draw delicate, hair-like strokes or build it up for a more defined, dramatic brow. The texture is creamy and smooth when you first apply it, and it glides on without tugging — blends easily with a tiny angled brush. Once it sets, it’s waterproof, smudge-proof and basically “set it and forget it” for the day — I’ve had it stay put through humid weather, sweat, and lots of movement. Because of its buildability and staying power, it feels like a “brow sculpting tool,” not just a filler; the matte finish means brows look polished but not harsh or chalky.

. The formula feels lightweight on the skin, and the shimmer looks natural in daylight but can also be built up for a more dramatic evening look. I love how long-lasting it is—after several hours, the glow was still visible without fading or patchiness.

If there’s one product that gets your brows together and doesn’t accept excuses, it’s the Anastasia Beverly Hills Dipbrow Pomade. I’ve used it enough times to know this isn’t just makeup — it’s commitment. The first thing that stands out is the creamy yet dense texture, which can be intimidating at first because it feels like you’re about to draw on a cartoon eyebrow. But once you get the hang of it, it becomes super buildable: you can achieve anything from a soft, natural stroke to a perfectly sculpted 2016-Instagram-style brow, but more modern and less blocky. The pigment is strong — you literally don’t need much product. The tiniest amount works as if you were prepping for a photoshoot. And the longevity… incredible. This doesn’t budge even if you sweat, walk under the sun, or have a long day. It’s one of those products that survives all the way to your makeup remover. As for application, it allows for a lot of precision, but it definitely requires a light hand. If you go in with too much force, you can easily overapply. It has no noticeable fragrance, which I appreciate — who needs perfumed eyebrows? The packaging is small but sturdy, that little glass jar that feels professional and easy to store, although you do have to make sure to close it tightly or it will dry out (and yes, that hurts the soul). In short: it’s a powerful, precise, long-lasting product, perfect if you want defined brows with attitude. It takes some practice, but once you master it, you don’t let it go.

I absolutely love the ability to build up the product on the brow and still be able to blend without having to start over for corrections. I’ve been suggesting Pomade to my beginner clients for years

This product didn’t work well for me personally. After some time, it began to dry out and harden, which limited how much I could actually use before having to discard it. While it did have some potential, the consistency issues were a deal breaker for me. I would be open to trying it again in the future to see if the formula has improved.

I’ve used the Dipbrow Pomade for a while now and I really like how smooth the texture is. It’s easy to pick up on the brush and a little goes a long way. Once it sets, it stays in place all day without smudging, even in heat. The only thing is it can dry out in the jar over time, so I make sure to close it tightly. Overall, it gives me defined brows that still look natural.