AI-Powered Business Innovation Strategies, Governance and Sustainability - by Fadi Alkaraan & Laura McQuade & Elena Nichele (Hardcover)

About the Book

The book offers multidisciplinary perspectives on business innovation strategies and sustainability practices, integrating related theory and practice of AI, technology adoption, management, marketing, sustainable supply chain management and other corporate sustainability strategies.

Book Synopsis

The book is dedicated to current issues in business innovation strategies towards a sustainable future. The book offers multidisciplinary perspectives on business innovation strategies and sustainability practices, integrating related theory and practice of AI, technology adoption, management, marketing, sustainable supply chain management and other corporate sustainability strategies. The chapters incorporate evidence from more recent research projects regarding corporate business model transformation towards sustainability. Particular focus is on the influence of technology adoption on business innovation strategies, including product innovation, process innovation, organisational and marketing innovation.

The Business Innovation Strategies, Governance and Sustainability series is aligned with SDGs and rooted on multidisciplinary perspective. It focuses on research stream from various paradigms, theoretical lenses and mixed method approaches to offers insight from both scholars and practitioners towards a better understanding of the current trends of business innovation strategies and corporate transformation towards governance and sustainability.

Given the immense scope of business innovation strategies, governance and sustainability and their relevance to environmental, social and governance (ESG) performance towards ecosystems, this book series can be viewed as knowledge exchange hub for scholars, practitioners, policy makers, students and other stakeholders.

About the Author

Fadi Alkaraan is an Associate Professor of Accounting, Governance & Sustainability at the University of Lincoln, UK.

Laura McQuade is Lecturer in Research Methods/Programme Leader at the University of Lincoln, UK.

Elena Nichele is a Lecturer is International Business Management at the University of Lincoln, UK.