A-Ha! Method - by Gabe Zichermann (Hardcover)

About the Book

Audiences are distracted - no matter where they sit or to whom they are listening. More than ever, it's important to hone messages to reach audiences effectively. Here, communications expert Gabe Zichermann helps readers develop techniques to pitch, speak, or lead meetings wit...

Book Synopsis

Helps professionals of all skill levels connect and engage with the distracted audiences of today and tomorrow.

Audiences today are more distracted than ever. As a result, traditional forms of communication and public speaking simply don't work. Noted behavioral designer and gamification expert Gabe Zichermann has an answer: leveraging behavioral science and breakthrough techniques to help anyone pitch, speak, or lead meetings with confidence and success.
The A-Ha! Method: Communicating Powerfully in an Age of Distraction weaves together the latest research and Zichermann's own experiences as a renowned keynote speaker and speaking coach in a practical, step-by-step, and easy to follow guide that can make anyone stand out from the crowd.
Readers will learn how to construct stories for maximum impact using techniques from the theatre, improv, and stand up comedy. They'll apply lessons from the behavioral sciences to structuring talks with a rhythm and meter that's designed to cut through the fog of distraction. And they'll learn to build talks, decks, and personal habits to combat speaking anxiety and improve performance.

The A-Ha! Method is designed to help both beginners launching their journeys and experienced speakers in refining their approaches in this radically different media landscape. Anyone can become a great speaker and communicator. The A-Ha! Method provides the most up-to-date and science-based approach to leveling up speaking, pitching and leadership skills.

Review Quotes

"Gabe provides a thoughtful, honest, and fun read with practical tips and guidance for our most powerful and influential asset - our voice! In a new era that no longer sees titles, credentials, or prestige as door-openers or guaranteed invitations, The A-Ha! Method validates that our most prized currency is how we speak. Everyone can benefit from this book and leverage it for growth and development." --Carrie A.L. Arnold, PhD, MCC, Principal Coach and Consultant, The Willow Group, Author of Silenced and Sidelined

"Public speaking - standing alone in front of an audience - makes many people uncomfortable. But being able to persuade, inspire or convince others fuels success in any career. Public speaking guru Gabe Zichermann offers an in-depth guide to giving any type of spoken presentation. Learn how to capitalize on your audience's emotions, use visual aids to structure your arguments and even how to captivate a Zoom meeting. Zichermann maintains that even in a world full of short attention spans, you can learn to enthrall an audience." --getAbstract

About the Author

Gabe Zichermann is an entrepreneur, author, investor and leader of people. His four books, hundreds of speeches, and dozens of workshops on Gamification and Behavioral Design have fundamentally altered the future of Silicon Valley and how it designs technology products and workplace processes by making them more fun and engaging. Companies such as Apple, Google, Facebook, Microsoft and Amazon have adopted Gabe's theories and practices, leading to significant revenue increases over time. Widely recognized for his ability to digest complex problems and processes and turn them into easily accessible, engaging and game-changing communication that cuts through the noise, Gabe is a frequent keynote speaker who is routinely rated as an audience (and organizer) favorite. He also runs an exclusive speaker coaching practice that has helped hundreds of successful entrepreneurs, executives and celebrities communicate beautifully in all settings. Now a resident of Los Angeles, Zichermann has recently co-founded a keto ice cream company called Two Spoons Creamery with his ex, proving complexity can be deliciously transformative if it's well packaged.